Today, my friend Melanie Biehle of Inward facing Girl is popping in to share a little somethin’ somethin’ for this week’s small biz inspiration. When I lived in Seattle, we would meet up for coffee every other week(ish) to talk about our goals for the future and just kind of support each other. It always left me feeling inspired and more ready to take on the world (or at least the day). So today Mel is here to bring you a little bit of that coffee chatter inspiration. Take it away Melanie…
In our connected world it’s easier than ever for artists, designers, and crafters to sell their work. Being willing to share stories about yourself and your creative journey will help your online shop rise above the competition.
Here are some guidelines that I’ve used to blend business with personal stories in ways that were comfortable to me.
People connect with the imperfect.
My blog came before my business, so if you want to see imperfect there’s four years of stories to choose from! I started Inward Facing Girl with no intention of it growing into the way I earn my living, but I’m still sharing my imperfections.
People want to be part of inspirational journeys.
My biggest turning point came when I decided to leave my full-time job in pediatric behavioral research to be a blogger/marketing consultant/creativity coach. Ever since that life-changing day I’ve given my audience updates on where my creative path has taken me and they’ve come along every step of the way.
People love to be entertained.
I’m always finding cool stuff that inspires me and I want to share it with everyone. This led me to create the column You’re My Obsession. The things I choose to share inspires conversations on Twitter and Facebook, and it’s been a great way to interact with and grow my community.
Ready to get started?
- Share some of the things that you’ve learned along your creative path. Your customers will get to know you and you’ll have a chance to help new creatives as they struggle to find their place.
- Put yourself and your goals out there. It’s amazing how supportive others can be if you’re willing to share your creative dreams with them.
- Share the things that inspire you. It’s a great way to meet like-minded people who will often love your work.
If you want more tips, sign up for Share Your Story, Sell Your Work!
Do you have an inspirational or imperfect story that shaped you into the creative person you’ve become? I’d love to hear about it in the comments section.