When I was at CCE last week, I sat in on a panel that Danielle from Etsy was heading up and one of the things she mentioned that was of interest to me was the sort by relevancy search, which would be the new default for searches. I was excited about the change, as a shopper, but I am certain that Etsy shop owners were even more excited by the news.
At the time of her presentation, Danielle mentioned that the new search function hadn’t been released yet, so I didn’t say anything, but as of Tuesday, August 9th it is live on Etsy.com. And I am really curious to know your opinion as a shop owner and/or a buyer. As you may have guessed, the new search default is seeing positive results so far. Here’s a quote from a recent article released on Etsy’s blog from CEO Chad Dickerson…
As I write this, search sorted by relevancy has been the default for less than 48 hours, but were pleased to share some early data that supports what we learned in testing.
- The total number of shops with a sale was higher in the past two days than any other days this year.
- The past two days saw more favoriting activity than any other other days this year. More individual sellers had an item favorited and more individual items were favorited than any other days in 2011.
- Two of the four biggest overall sales days on Etsy in 2011 were the past two days.
- Two of the four days with most individual items sold in 2011 were the past two days
Switching to relevancy as the default search sort was a necessary step in our continued effort to improve the search experience on Etsy. The “search results sorted by relevancy” approach gives us more options to continually improve the overall search experience as the marketplace continues to grow.
Those stats are pretty great. And as a buyer, I am enjoying the new search.
BUT, in the past, many Etsy shop owners have relied heavily on constantly re-listing products in order to show up at the top of search results. Now that things have changed, simply re-listing an item to appear higher in the search ranking isn’t going to work.
And that means you will have to change your strategy. Here are my suggestions…
Instead of constantly re-listing items, utilize other avenues. Make good use of what you still have and recharge your marketing strategy while you are at it. Time to roll up your sleeves to do some research…
Think long and hard about what your keywords should be and use them in these four places:
- product title
- tags (use all 13 tags you have to describe each product in your shop + make sure your keywords are a part of those tags you choose)
- the first line of your product description (believe it or not, straight from the horses mouth, the first line in your item description is the most important for your potential customers and for SEO).
- your profile page
Start marketing your work outside of Etsy if you are not already.
- Make a list of sites and blogs that you believe your work would appeal to.
- Contact one blog each week to start (so you don’t feel overwhelmed) and introduce yourself and ask if the editor might be interested in featuring your work in the future.
- Think about alternative ways you can get your shop noticed (facebook, twitter, your own blog, advertising, giveaways, promos, etc) and get to work.
There are plenty of other ways to accommodate this change and continue on that road to success with more sales, but for now, I’ll leave you with those short and actionable tips.
I’d love for you to chime in with your own thoughts though, so let me know in the comments below what you think of the new search by relevancy default. Or if you’d prefer, you can answer this question…
How has the new way to search on Etsy changed your marketing and sales strategy so far?
Looking forward to reading and responding to your thoughts.