5 Reasons Why You Should be Using Surveys as a Sales Strategy

Uncovering your buyer’s wants is as easy as, well, asking them what they want! It’s so easy, yet many of us aren’t communicating with our customers.

To calculate the exact value of surveys, I consulted with my genius marketing coworkers.

They’re a superstar team of IT experts, reputation management professionals, programers and copywriters!

Using their feedback (mixed with personal successes), I’m sharing the following Top 5 ways surveys are valuable for increasing sales, traffic, and conversions:

1. Outside Perspective

When you work closely with a project, it’s hard to see flaws that are obvious to your readers and buyers. Surveys provide an outside perspective of your work. They help reveal details you could be missing.

Do This Now! >>> Ask friends, family, and coworkers to review your website and products. Tell them to be brutal, and take that honest feedback into consideration.

2. Getting Direction

Gauging your audience’s wants will help you tailor products for them. Surveys provide the road map you need for crafting the content and products your audience will read and buy.

3. Decision Making

Let’s say you have two great ideas, but only enough time to execute one. When you let your consumers decide what you’ll do next, you’re allocating time to the projects that count. After all, it’s all about what they will buy from you!

4. Testing Your Products

Surveys help you determine if the products and services you’ve released are what your consumers want, as well as decide what you’ll produce next.

5. Engagement

Surveys are not simply questionnaires. You’re conducting surveys when you ask questions in your content and receive responses. Surveys help you engage your customer base with interactive content.

Take Action Now…

> Start talking! Talk to every single customer, client, and reader (or at least a handful) that will listen. Ask them what they like and don’t like. Ask them what they want to see next.

Bottom line, surveys increase sales and traffic because they help you provide your buyers with exactly what they want.

Make your shops and blogs an open conversation: Surveys are easy when you’re constantly engaging your audience and asking them for opinions on your posts and products. Listen to the feedback they volunteer, and your sales and traffic will increase.

image above Olivetti Green by Virginia Kraljevic

Vanessa wrote this post. She is a full time copywriter and webmarketer with a passion for art, creativity, and thrift. She writes about thrifting, creating, and saving money every weekday on her blog, Thrift Core.

4 comments | Click here to reply

It was interesting to learn about how honest feedback on products should be taken into consideration in order to better tailor products to their feedback. I can understand how getting honest feedback from a professional could allow them to build a better strategy for sales. Having them help create the strategy could allow them to be a lot safer.

Adam Golightly

[…] shows or other events, you should likewise have a good idea of who your primary customer base is. Surveys are another great way to find out who the majority of your customers are. Encourage survey […]

Defining Your Target Market | papernstitch

Great news Laura. I’ve used surveys myself on MANY occasions and I can’t say enough good things about doing them (for your business).

If you are looking for a way to ask your readers, family, or friends to actually take a survey online (where you can review the answers later, etc), I would recommend SurveyMonkey.com or Creating a Google Doc. Just wanted to mention that. Great post Vanessa.



I had never thought of it as a chance to engage my customers interactively with my business! What a great thought! Thank you so much for your interesting take on surveys; these are tips I’ll definitely implement ASAP!

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