Building an Online Following: 1 person at a time


This contributor post was written by Tiffany Han.

I’m sure that many of you who have your own businesses are curious about how to build an online following. When seeing the news of Paper & Stitch’s 5-year anniversary (Congrats B!)

Where do you want to be when your 5-year anniversary comes around?

There’s a lot of talk about how to build an online following these days.

Engagement, social media promotion, commenting on blogs. It all works. As does reaching out and making friends on the internet. (I think that working from the goal of making friends and connections is always the best way to grow!)

But, one simple truth about engagement is often overlooked: it happens one person at a time.

One single person at a time.

Bird by bird. Bite by bite. One by one.

As you wonder how you could one day be where P&S is in terms of reach and engagement, remember this: where you are is wonderful. We ALL started somewhere. We all started with 1. And then got up to 2. And then grew from there.

Do you have a list with 40 people on it? Those 40 people want to hear from you! They want to know what you’re up to! They likely want to trade you some money for some of your awesome at some point. {Make it easy for them.}

And then think about how you can get 1 more follower. Is there something insanely useful you can offer the world? Is there a special offer you can put out there?

Can you reach out to someone on twitter and let her know that she’s made your day with something she’s written? (Hint: everyone loves hearing this. Everyone.)

What kinds of genuine connections can you foster today? What if you had a goal of reaching out to 5 new people everyday? That would be 150 potential new contacts each month. Or 1,800 in a year. Or 9,000 over the course of 5 years.

Are you up for the challenge?

Tiffany Han, CPCC is a coach for highly-creative people who want to wake up happy. If you’re feeling the growing pains of running your creative business and are ready to STOP spinning your wheels and actually get stuff done, her blog is sure to light your fire.

23 comments | Click here to reply

So true. I was discouraged sitting at 8 blog followers for almost the whole year. Signed on to wordpress yesterday and I had 11. 11 is barely anything, but it’s something. It’s 11 people that I can change their day by writing something meaningful! Thanks for the advice!

Molly Sloan

Absolutely right on. Many of us started blogging for the personal connections, anyway.


This is such a good reminder. I used to have a blog with a lot of followers. It was a lot of work and then I had two kids and then a third kid . . . life happened. I’m starting over. I’m excited and trying to keep perspective. Great post on building it back up. Thank you.

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