This contributor post was written by Genevieve of Lightbox SF.
I talk to a lot of creative entrepreneurs that are still unsure of whether or not they need to use social media or if it will really help with their business.
My answer to both is yes. Im not going to try to convince you that you need to use social media as some part of your marketing efforts, except to say that you do. I will however show you how to craft your own strategy that works to attain your goals and fits into your available time.
Goals
It all starts with goals. Before you do anything you need to define what you hope to get out of your efforts. Are looking to build your network, reach influencers in your industry, or increase sales? Not to say you cant have multiple outcomes from your efforts, but to focus on one goal maximizes your efforts and allows you to track results easier.
If you want to gain followers you need to tell everyone that youre on Facebook, Twitter or whatever social network youre focusing on. If you want to reach influencers and gain publicity you need to interact with these people, comment on their posts, and share relevant information. However if your goal is sales you need to share what you do and drive people to your storefront
Mix Up Your Posts
Even though youre focusing on one goal you need to mix up your posts so that your followers dont get bored. Look at posts as falling into three categories, broadcast, sharing, and engaging. You should try to hit all three each day if possible or at least have an even balance amongst them throughout the week.
Broadcast ““ These consist of you hawking your wares or services, offering discounts, or sharing your latest blog post.
Sharing ““ You can share links to other blog posts that you found interesting or inspiring, pictures of your life outside your business or of others work that you admire, or just cool stuff you found around the web.
Engaging ““ Heres where you ask questions, comment, and engage with your audience as well as your influencers and peers.
Schedule It Out
It might seem daunting to be on social media networks everyday and we all know they have a tendency to be a total time suck. So I highly recommend using a tool to help you schedule your posts ahead of time allowing you to have a presence when youre actually doing other things. Hootsuite and Tweetdeck are my top recommendations for prescheduling general posts. Buffer is also a great tool for spreading out the sharing of stuff you find while browsing the internet.
Try setting aside a half hour a week to schedule the broadcast posts and some of the sharing posts. Then you can log in a few times a week and just focus on engaging with followers and peers.
Track Results
The most important part of having a strategy is defining metrics to track results. If you want to expand your network you need to keep track of how your numbers are growing and what types of posts get shared the most. If youre looking to gain influencers than you need set goals for how many people youre going to contact or interact with each week and track whether or not youre reaching those goals. And if your goal is sales you need to know where your sales are coming from to know if your social media efforts are helping to drive them.
What are some ways youve used social media to reach your business goals?
Tell me in the comments below.
adorable image c/o Nicole Ray of Sloe Gin Fizz
Genevieve Robertson writes about creative marketing strategies over at Lightbox SF. She helps makers, artists, and crafters brand their businesses by telling their stories and embracing what makes them unique.
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Creating A Social Media Strategy You Can Stick To | papernstitch http://t.co/UOIWFqd0
Pao Mateo (@pao_draws)Creating A Social Media Strategy You Can Stick To http://t.co/SyhaVINo
Melinda Chadwick (@melchadwick8)RT @alanarivera: GREAT advice from @Lightboxsf Creating A Social Media Strategy You Can Stick To http://t.co/qKpaSyLg
Lauren Venell (@lvenell)RT @alanarivera: GREAT advice from @Lightboxsf Creating A Social Media Strategy You Can Stick To http://t.co/qKpaSyLg
(@lightboxsf) (@lightboxsf)GREAT advice from @Lightboxsf Creating A Social Media Strategy You Can Stick To http://t.co/qKpaSyLg
ettaandbillie (@alanarivera)I highly recommend using a tool to help you schedule your posts ahead of time allowing you to have a presence when you’re actually doing other things.
Tracy96Creating A #Social Media Strategy You Can Stick To | papernstitch http://t.co/hJDeJ6Yz via @pryourblog
Social buzz (@insightsocial)Creating A #SocialMedia #Strategy You Can Stick To http://t.co/JxtLruWb #GreatPlan
Sola keyrouz (@Solakeyrouz)RT @designcoyote: Good, simple approach to creating a social media strategy on @papernstitch: http://t.co/JV5qYh7X #socialmedia
Jennifer Schulting (@eightymillion)Good, simple approach to creating a social media strategy on @papernstitch: http://t.co/JV5qYh7X #socialmedia
(@designcoyote) (@designcoyote)Creating A Social Media Strategy You Can Stick To http://t.co/46iXHZPH
Beth (@dotinthecity)RT @GussySews: Creating A Social Media Strategy You Can Stick To | papernstitch http://t.co/QCNgEbE7
Stitch Sense Designs (@StitchSense)Creating A Social Media Strategy You Can Stick To | papernstitch http://t.co/gEdkwjkj
Francine Clouden (@FrancineClouden)Creating A Social Media Strategy You Can Stick To | papernstitch http://t.co/QCNgEbE7
Maggie Whitley (@GussySews)Creating A Social Media Strategy You Can Stick To http://t.co/pfRkUPPR #SocialMedia #HR #TimeManagement #SocialStrategy #SocialMediaStrategy
Infinity Concepts (@infinityConcpts)a few days late on this but just read & appreciated this well informed write up via @papernstitch http://t.co/BMlOrIkO
(@twigcreative) (@twigcreative)Susie, That’s a great question. Broadcasting the same info is fine as long as you also mix in original posts. Remember, the people you’re interacting with are probably different on each platform and therefore want different information from you. It really is about engaging with the audience.
Genevieve-Genevieve
Leanda, I’m so glad you feel a little less overwhelmed. Using a checklist and giving yourself a set amount of time really works for me.
Genevieve-Genevieve
Scheduling can really be a life saver Cyd, especially when you’re short on time.
Genevieve-Genevieve
Great post! I love the info about the scheduling out your social media, thanks so much!
CydGreat advice Genevieve! I am so inconsistent with my social networking because I cannot organise my time! This has really helped and given me some good leads too 🙂
LeandaCreating A Social Media Strategy You Can Stick To http://t.co/PBsQnqNC
(@Pretty_Boutique) (@Pretty_Boutique)Creating A Social Media Strategy You Can Stick To http://t.co/Na2WxUSb #SocialMedia #HR #TimeManagement #SocialStrategy #SocialMediaStrategy
George Konetes (@GeorgeKonetes)great article from papernstitch – Creating A Social Media Strategy You Can Stick To http://t.co/AvJTr7hZ @papernstitch
Amy Kozak (@oblinaknit)this is a great article. one question: is it good form to broadcast the same stuff to all platforms (i.e. fb, twitter etc.) or do you do different posts depending on the platform. I need a way to streamline it all, or I won’t do any of it. which is my current strategy. 😉 thanks!
SusieCreating A Social Media Strategy You Can Stick To | papernstitch http://t.co/GPnnrsMr
(@MeetJNewell) (@MeetJNewell)Creating A Social Media Strategy You Can Stick To http://t.co/FSjMKAya
Social Media Setup (@SocialMediaSUP)Good fundamentals, applicable to ALL marketing: Creating A Social Media Strategy You Can Stick To http://t.co/GjmrjAYu via @zite
Tony Snyder (@TonyLSnyder)It is! RT @keepingitindie: GREAT ADVICE: Creating A Social Media Strategy You Can Stick To | papernstitch http://t.co/BIbwCqT1 @papernstitch
Geri Jewitt (@thelanguidlion)Kathy,
GenevieveSo glad I could give you a little direction. You also might want to read this post I wrote on the Lightbox SF blog about a year ago, Why You Need a Blog.
-Genevieve
I want to start a blog and this gave me some incite on what to do. Thank you
KathyRT @InklingPaper: This is really useful! RT @papernstitch: Creating A Social Media Strategy You Can Stick To http://t.co/RfpBiCvj
TheStitchEmporium (@StitchEmporium)Vicki – I agree with Brittni yet again, Hootsuite is my go to. Easy to use and good reporting.
Genevieve– Genevieve
This is really useful! RT @papernstitch: Creating A Social Media Strategy You Can Stick To http://t.co/RfpBiCvj
Kayla King (@InklingPaper)RT @sweetharvey: GREAT ADVICE: Creating A Social Media Strategy You Can Stick To | papernstitch http://t.co/FqRHuyRm @papernstitch
Rebecca Katzer (@Adcuda_Rebecca)I would recommend Hootsuite Vicki. That is what I use and I have no complaints. Everyone is different of course – so you might want to test it out and see how you like it.
papernstitch-Brittni
Which one do either of you recommend. I definitely need help with that management, but not sure which one is best for reporting back. There’s also a new one where they are targeting Etsy shops, called Shop Marketing Helper. I need the best one you would recommend for reporting. Cause I’m just throwing it out there and hoping it bounces back :/
VickiGood question Vicki. Stats are SO important! I always tell clients that. You have to know where people are coming from or you won’t know whether or not a campaign is working. So you are on the right track.
papernstitchHootsuite Pro has an analytics option and the cost for a pro account is $5.99 per month.
Genevieve, Do you know if tweetdeck has that option as well?
-Brittni
Great tips: Creating A Social Media Strategy You Can Stick To on @papernstitch http://t.co/nniz8nVn
Vianza (@vianza)A checklist is a great idea!
Lauren EliseWhich one of the Twitter apps has a reporting feature to track what’s working. That’s what I always can’t figure out. I never really seem to find enough information on where follows are coming from.
VickiI LOVE THIS ARTICLE! Creating A Social Media Strategy You Can Stick To http://t.co/hafS1ycx
Vicki Shead (@CrlyWillowVicki)Rex the dog is reviewing his social media strategies over @papernstitch this afternoon with @lightboxsf http://t.co/CQhHCwE3
Nicole Ray (@sloe_gin_fizz)RT @lightboxsf: two guest posts in one day! i’m all over the place. http://t.co/69o5L0UB and http://t.co/xaKjD6CN
Cody (@Lu_and_Ed)Lauren,
GenevieveIt’s so easy to get stuck in a rut with posting, especially if you’ve got a launch or sale coming up. I sometimes use a checklist to make sure I’m mixing it up.
-Genevieve
Great advice about using social media via @papernstitch / Creating A Social Media Strategy You Can Stick To http://t.co/DWfuknLI
(@laurenelise85) (@laurenelise85)These are some great tips and I was glad for the reminder. The thing that really resonated with me was the mixing up of your posts: broadcast, share & engage. All three are so important. I’m trying to be better about implementing all three into my daily routine. Usually I get hung up on just one or two. Great article Genevieve!
Lauren Elisetwo guest posts in one day! i’m all over the place. http://t.co/69o5L0UB and http://t.co/xaKjD6CN
(@lightboxsf) (@lightboxsf)RT @papernstitch: Creating A Social Media Strategy You Can Stick To: This contributor post was written by… http://t.co/txELCFvb
(@CWBusiness) (@CWBusiness)Laura,
GenevieveBrittni is spot on with her advice. Also depending on the where you host your blog you’ll also get a report of views. WordPress and Blogger do a really good job of internally tracking analytics.
-Genevieve
RT @sweetharvey: GREAT ADVICE: Creating A Social Media Strategy You Can Stick To | papernstitch http://t.co/FqRHuyRm @papernstitch
Crafty Modern (@craftymodern)Hi Laura. Great question! I would recommend setting up Google Analytics on your blog (its easy to set up and you just need a gmail account and it’s free. Here’s the link: http://www.google.com/analytics/ Once you have that set up, you can go into the content overview section and it will show you the most popular posts/pages for the month. Good luck!
papernstitch-Brittni
Really useful advice, thanks. Can you recommend any good ways of tracking readers, in order to see which blog posts are proving most popular?
LauraSpoonGood tips! http://t.co/OlukNWd8
Stephanie Elton (@StephElton)papernstitch: Creating A Social Media Strategy You Can Stick To http://t.co/bZDzk2iU
Casee Marie (@caseemarie)Hey Brandi! Glad this post struck a cord with you. You are absolutely right – scheduling things in advance when you have the time is the way to go! That way when you get busy and have a lot of tasks for the day, it is one less thing you have to worry about. And that is a very good thing when you are running a business on your own.
papernstitch-Brittni
GREAT ADVICE: Creating A Social Media Strategy You Can Stick To | papernstitch http://t.co/td247WL7 @papernstitch
(@keepingitindie) (@keepingitindie)Super great tips! I am good with a few of them but lately it seems like consistency is a big issue for me. Life seems to get in the way of my plans – ugh! Scheduling has been a life saver for me. If I know I have things going on throughout the week – I create my posts in advance according to my schedule. Lately, that has really been saving me!
Have a great Tuesday – Brandi
Keeping It IndieCreating A Social Media Strategy You Can Stick To: This contributor post was written by Genevieve of Lightbox SF… http://t.co/IhqEUKgt
(@Twitt_Club) (@Twitt_Club)RT @papernstitch: Creating A Social Media Strategy You Can Stick To: This contributor post was written by… http://t.co/txELCFvb
DGITCrochet (@DGITCrochet)RT @papernstitch: Creating A Social Media Strategy You Can Stick To: This contributor post was written by… http://t.co/txELCFvb
Amanda Roberts (@geekdetails)