This contributor post was written by Genevieve of Lightbox SF.
I still get told quite frequently by clients, “I know I should be on social media, but I just dont know what to say.” They struggle with feeling like theyre being too spammy only talking about their products, but not wanting to be too personal because theyre communicating with customers not just friends. This sentiment also seems to carry over to blogging.
Not only is there a fine balance to be found, but its also a level of sharing that isnt immediately comfortable. Most of us dont think our every thought and interest matters to others and generally were right, but as a business owner marketing your products there is a level of connection and engagement that customers are seeking. They really do want to know more.
So my advice?
Find information you would seek out or share anyway that fits with your brand image and would be of interest to your target audience.
A jewelry designer that Ive worked with asked me this very question in regards to what to post on Twitter and Facebook. Right away I knew the answer. She loves clothing and shoes, she is always saving images and commenting on items she “must have”. I suggested she begin sharing these more regularly. Lusting after products is a great way to connect with people and share your style. It also gives her a way to connect with designers and style bloggers who might share her work with their audiences.
Because this strategy is easy for her, shes looking for these items anyway, she has more of a presence on social media, shes sharing things that people can comment on easily and it doesnt feel too personal. Shes also able to connect with potential customers who have a similar style.
In finding content to share on your blog and via social media you need to pick something or a series of things that you feel inspired to talk about over and over again, most likely information that you already seek out.
It might be images that inspire you to create your work, or your hunt for materials or the music you listen to while you work. It doesnt have to be hard.
By creating an overarching theme for your blogging and your posting you not only create consistency for your readers and followers, but you also establish yourself as a go-to source or expert on your topic.
You want your business to be known for a certain product or style, its the same with the information you share.
Its more than just what you share though, you also need to consider the tone in which you share. Will you be funny, conversational, authoritative or informational? This voice or style should mirror or compliment the image of your business. If you make delicate metal jewelry with soft flowing shapes, most likely your tone wont be short and quip or use a lot of slang. Your tone comes across in the words you choose, the phrasing of your sentences, and even the references you choose to link to.
Use a voice that feels natural, write and post the way you would talk to a friend and share information you love to talk about anyway.
What are your favorite things to share?
Share your thoughts in the comments section below.
image above: Can you hear me now tie tack by Mama’s Little Babies
Genevieve Robertson writes about creative marketing strategies over at Lightbox SF. She helps makers, artists, and crafters brand their businesses by telling their stories and embracing what makes them unique. Reserve your spot now for Ink Yourself: Discover Your Unique Story, a 5-week guided e-course designed to help creative business owners shape their story and define their ideal customer. Only 20 spots available!
18 comments | Click here to reply
So you joined social media but now what? Here is some great advice about finding your online voice. // http://t.co/LoujPN6sEtsy Australia (@EtsyAU)
The Indie Biz Guide to Finding Your Voice http://t.co/xsDBlQis via @sharethisIndyspire Art (@indyspireArt)
THEME IT OUT! >>> The Indie Biz Guide to Finding Your Voice | papernstitch http://t.co/ZOdHeot1(@MeetJNewell) (@MeetJNewell)
I have bee reflecting about this lately. I always think that people won’t mind about the things that inspire me, so, i didn’t use to share much. But I want to change it and be more open. At the mommet, I have posted some information about my favourite textile artists.montse llamas - artsandcats
Loved this article on finding your own voice on social media – good read for any indie biz owner @papernstitch http://t.co/LKmDEu6dMade by Jewls (@madebyjewls)
“You want your business to be known for a certain product or style, itâ€™s the same with the information you share.” http://t.co/EnyN9fYjKC Cooper Sears (@MakeShopLive)
Natalie, Thank you so much for this wonderful comment. You nailed it! If you generate content with your customers in mind, they’ll respond and keep coming back for it.Genevieve
Steph – become a go to source for your fans and more will come. Start conversations and you’ll really have them hooked.Genevieve
Wonderful! You have have clarified that I am doing the right thing with what I share. And that I should share more about my Eco knowledge and findings weather it’s words, images or questions… Thank you so much!
“..but Iâ€™m not blogging for the world. Iâ€™m blogging for my customers.” ABSOLUTELY! Glad you found this article helpful Natalie.papernstitch
RT @hazelnutcottage: tips from @papernstitch for what to share on social media http://t.co/vJKH1ystLiis Kozemekina (@liisk_)
This is without a doubt the hardest aspect of my business–what do I write about on my blog???
This quote was a total lightbulb moment for me–
“Most of us donâ€™t think our every thought and interest matters to others and generally weâ€™re right, but as a business owner marketing your products there is a level of connection and engagement that customers are seeking. They really do want to know more.”
That makes so much sense! I have felt just that way, as if blogging is silly because why does the world need to know what I’m thinking, but I’m not blogging for the world. I’m blogging for my customers. Thank you!Natalie Teodori
RT @hazelnutcottage: tips from @papernstitch for what to share on social media http://t.co/vJKH1yst(@papernstitch) (@papernstitch)
tips from @papernstitch for what to share on social media http://t.co/vJKH1ystjan avellana (@hazelnutcottage)
The Indie Biz Guide to Finding Your Voice | papernstitch http://t.co/tIPici0kRosa Yorke (@GabryRoad)
Lizy, So glad this could give you a new perspective on what to put out there. Social media in general is easy to overthink. Just go with what feel natural to share with your friends.Genevieve
Great advice! Twitter is such a challenge for me! It seems like it should be the easiest of all the social media platforms, but always makes me feel silly!! I’m going to try tweeting pics of things I love and a inspired by! Thanks!Lizy B
The Indie Biz Guide to Finding Your Voice: This contributor post was written by Genevieve ofâ€¦ http://t.co/kNEZ5Wrg(@papernstitch) (@papernstitch)