You don’t have to draft a big plan to spread your small business message far and wide. When you break it into small daily steps and follow through consistently, it’s easy (and fun!) to get people talking about your work. Here are 5 things you can do right now to spread your creative message. Just add each of these tasks to your daily to-do list!
1. Join and participate in forums related to your work
Join a couple of forums (not more than you can realistically keep up with) and actively participate. Leave helpful and thoughtful feedback. Make sure your signature has a link back to your blog, website, and/or online shop. Interested users will click through to learn more about you.
2. Join Flickr, and use it
Add a couple of photos to your Flickr account daily and join groups. An easy way to do this is to add the photos from your blog post if you’re a blogger. Add your daily photos to groups, add photos to your “favorites” list, and really get involved! (Don’t feel limited to photos. Do you draw? Add your drawings to Flickr too as a “mini portfolio”!)
3. Continue with daily tweets
You’ve likely already joined the conversation on Twitter, making daily tweets is a fun and simple way to spread your creative message. Tweet about it when new products become available (Read 5 ways to engage you community with Twitter for more tips on Marketing with Twitter).
4. Make a Facebook page and update daily
Make a Facebook Page for your art and add and update daily. Post a link to your new product or write helpful tips for your audience.
5. It’s all about joining groups and interacting
Etsy, Flickr, and most other social networks have groups and forums you can participate in. You need to join the conversation, instead of simply being a static observer. It’s not just a way to spread your creative message, but it’s always inspiring and will help you with your creative business.
This may seem like a lot of steps, but if you interact in these social networks daily you’ll start to make friends, spread your message, and attract customers. Simply add these tasks to your to-do list and get them done every day. Never spam your social networks, and never rush this process. Have fun with it, be earnest and really interact and meet like-minded creative people! I promise you’ll see a difference in your traffic and sales!
Join the conversation. What issues have you had spreading your message?