How NOT to grow your mailing list

This contributor post was written by Tiffany Moore.

There are a million resources out there written about how to grow your mailing list — contests, giveaways, promotions. All of these are great, and having an effective newsletter campaign can do wonders for your business.

The flip side that you don’t often hear about is how NOT to grow your newsletter list, but this is just as important in terms of fostering good relationships as what you do to grow it.

The #1 rule of how NOT to grow your list:

adding people who haven’t expressed direct interest in being added.

Meeting someone at a conference who says they like your jewelry or are curious about what you’re working on is not reason to take the liberty of adding them to your list. Neither is sitting next to someone at a dinner party or wanting to get the attention of an influential blogger.

In fact, there is no quicker way to sour a relationship than to effectively spam someone who already has more than enough email to handle.

It is bad form, it is rude, and it’s likely illegal. Don’t be that person. Your efforts are better spent reaching out to the people who actively want to hear from you, who have already given you money, and who have expressed major interest in the work you do.

Subscriber numbers are meaningless without the engagement of your audience.

An alternative is to send an email to the people you would normally add, saying something along the lines of:

Dear (lovely person I met/blogger/friend of a friend),

 

It was great meeting you recently at (conference/friend’s home/grocery store) and I wanted to follow up with you since you had expressed interest in my (shop/art/product).

 

I have a newsletter that I send out on a (weekly/monthly/regular) basis to announce new products and keep folks updated on what’s going on. You can sign up here if you’re interested: provide link.

 

Again, it was great meeting you!

 

Thanks,

Your Name Here
(link to shop)

A succinct, lovely email always goes farther. Always.

Tiffany Moore, co-founder of Teahouse Studio is a life and business coach. She helps creatives take their business (and LIVES) to the next level with her sparkly and sassy coaching and thinks that everyone in the world is beautiful, including you.

47 comments | Click here to reply

How NOT to grow your mailing list | papernstitch http://t.co/xwVhn3DI

aukabusinessservices (@aukabusiness)

I couldn’t agree more!! In fact I don’t have a mailing list, because I hate to much mail and I presume other people hate it too. I think everyone interested will find out more about my work through fb or blog.

Kristina

RT @jbaldovino: How NOT to grow your mailing list http://t.co/7OgWPKbG #emailmarketing

Grupo S&N (@desecretarias)

How NOT to grow your mailing list http://t.co/7OgWPKbG #emailmarketing

Jonathan Baldovino (@jbaldovino)

Here is a great little article I found on “how not to grow your mailing list”. Worth a read. http://t.co/8LbgDtSN

Michael Scruse (@michaelscruse)

How NOT to grow your mailing list http://t.co/LIShcWXI vía @sharethis

gustavo luis calleja (@defcongus)

I know I mentioned this already this week, but I feel very passionately about this. http://t.co/gb6d86oX

Jaime Murphy (@Sparkpreneurs)

How NOT to grow your mailing list http://t.co/3Y9e5D7W przez @sharethis

Monika Loryńska (@MonikaLorynska)

RT @carinaeh: Got a newsletter? You should read this – it’s really important! http://t.co/1Rr9LXfA

Embroidery Auction (@EmbAuction)

Got a newsletter? You should read this – it’s really important! http://t.co/1Rr9LXfA

Carina - Polka&Bloom (@carinaeh)

How NOT to grown your mailing list, good advice! http://t.co/VLkxoFpv

Mak McKeehan (@3rdidea)

Good morning CWWP members! Check out this article, it is a great way to keep out of trouble with mailing lists…. http://t.co/fPe9rqsS

Central WI Wedding (@CNTRWIWedding)

Must read for networkers! http://t.co/3UCCBKSK

Working Women (@WorkingWomenCF)

Good article on how NOT to grow your #mailing list http://t.co/Nr5ZGuTz #online #web #presence

Ruckus Media (@ruckus_media)

How NOT to grow your mailing list http://t.co/61Xn0ytf via @sharethis

Jenifer Sako (@jensako)

RT @MailChimp: How NOT to grow your mailing list | papernstitch http://t.co/fzJOA8Mc

Blackout Dance (@Blackout__Dance)

Agreed! Good approach @ end after a conf.”@MailChimp: How NOT to grow your mailing list. http://t.co/uo7tkMxm” #fundraising #nonprofitorgs

Brendan Noone (@b12pm)

RT @MailChimp: How NOT to grow your mailing list | papernstitch http://t.co/fzJOA8Mc

Austin Keith (@austinkeith)

RT @MailChimp: How NOT to grow your mailing list | papernstitch http://t.co/fzJOA8Mc

Christian Rojas (@christianrojas)

SPAM-A-NOT! >>> How NOT to grow your mailing list | papernstitch http://t.co/7sQiw1k9

(@MeetJNewell) (@MeetJNewell)
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