It’s hard to be a big success in your already-saturated niche. No subject is new, so you have to work hard to stand apart from the crowd.
Here’s the secret formula to being an instant success in your niche: provide what isn’t there.
1. Do Something Different
The first way you can provide what isn’t there in your niche is by examining all of the sites and designers you share it with. Look at their websites, online stores, blogs, and Etsy shops. Take it all in, take notes if you must: then do something completely different. Use a completely different color palate, write in a different style, do exactly what they’re not. It’s an instant way to stand out.
2. Use Your Unique Talents
There has to be something you can do that others in your niche simply can’t. Harness your unique talents to help you stand out. Is there a distinct lack of poetry in your blogging niche? Why not start writing haiku based on your art? Be creative. Use your talents to create something irresistible.
3. Give The People What They Want
Pay close attention to questions you and others in your niche receive. Sometimes, common questions keep reappearing. Another way to spot common questions is to take a look at your Google analytics, look at the search terms people are using to find your websites. Now write plenty of content that answers the frequently occurring questions for your niche. Give the people what they want, and you’ll stand out as an authority.
4. Keep Being Yourself
Just being you helps you stand out. Being you is an asset no one else can aspire to, so take advantage of it! Harness your uniqueness. If you have a blog, add a photo of yourself to the site, write up a detailed about page, and schedule personal posts from time to time. If you’re an artist, make sure there’s a piece of yourself in everything you make.
Standing out in your niche and being successful is easy when you don’t follow the crowd, use your unique talents, and provide value for your readers. Don’t make it difficult, just keep being yourself and listening to your audience.
image above Go Your Own Way by Letterhappy
Vanessa wrote this post. She is a full time copywriter and webmarketer with a passion for art, creativity, and thrift. She writes about thrifting, creating, and saving money every weekday on her blog, Thrift Core.
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Love the haiku idea, Brittni…
I’m trying to pull my creative writing punches into my blog. It was a favorite class of mine in HS where got to break all of the rules in the english language. It didn’t help when I took Freshmen 101 (my first D ever!).
but the payoff should be sweet now…
thanks for the great ideas!Jessica
*Applause!* What a great article, Vanessa. I wish everyone could read this. I like Jeni’s comment as well.Mai
Great article! Sometimes we all need a little reminding that we do have something to offer our customers that no one else in our niche can give. We just need to take time out to find out what that is and how we can make it work for us. Thanks for sharing!Candice
I like the way Vanessa broke this down into 4 digestable steps. Sometimes when I get depressed or overwhelmed w/ the daunting job of building up my company in an ocean of other companies in my niche, I’ll have to remind myself that it is possible to standout and offer something unique. Thanks for this!Tabassum
nice helpful article, thanks for sharingTarra
Even though I thought I had heard this before, somehow it seems to make sense now!Claudia Liliana/rasamalai
Thank You! 🙂
These are tips for LIFE. I may only be 21 but I’ve found that the people with real success AND happiness in life are those who are true to themselves, and relish how unique and different they are. Great tips to be reminded of, thank you!Jeni
I love #4! If you try to be someone you’re not, it may work for a while but it won’t last. And if you try to be exactly like the actual rock star of your niche, why would people choose you (a copy) over the real rock star!
So if you keep being youself, you are offering something real and different!Marie Noelle