Selling your Art online without inspiring a conversation is exactly the same as setting up a physical art stand in the middle of a barren desert! No one will come, and your sales will languish! You have to move where the people are, and then you have to engage them in order to increase sales. This guide will teach you exactly how you can get the web talking about your art.
1. Actively Participate in Social Networks
Take Action: Statically posting your updates isn’t enough to get people talking about your art. You have to join Facebook groups and leave comments, join Etsy circles and curate collections, and upload your photos to popular Flickr groups. Chat with people, make friends and interact, and people will return the favor and talk about your work, too.
2. Tell Your Story
Your art is all about your story. People want to know your process and your inspirations. They want to know your humble beginnings and successes. People buy handmade over mass produced items for the human element, so show how human you are and tell your story.
Take Action: Update your blog and social networks frequently with your process and the adventure that is creating your art line. It will resonate with people, and they will spread the word. (Especially if you get your readers involved in the process! Think of creative ways to make your fans a part of the story.)
3. Make Friends in the Community
Genuine networking in your niche is invaluable, not only for rapport and inspiration, but also for starting the conversation about your artwork.
Take Action: If you see artwork that speaks to you somewhere online, stop and follow that person on their social networks and send them an e-mail. Let them know that you appreciate what they create. Leave comments on your favorite blogs. Starting this conversation is how you create friends in the community. You’ll talk about their art, and they’ll talk about yours.
4. Ask People to Write About Your Art
This is the common-sense answer, and it’s one that few people try. Find a resource that you feel would be a good fit for your artwork, and kindly ask if they would publish a story about your work. Many publications ask for people to submit and appreciate the free content. Be creative, write helpful guest posts for blogs or tell your story in a magazine. Don’t by shy, just ask!
It’s up to you: With consistency and a little dedication, you can get people talking about your art and spread the word of your line and vision. Get out there and get them talking, it’s your job to spark the conversation about your art.