This contributor post was written by Tiffany (Moore) Han.
I’m here today to tell you why you don’t need a marketing plan.
For those of us who have our own businesses, whether they’re creative or service-based, it’s easy to get caught up in all the things that all the experts tell us to do – have a marketing plan and a content calendar and a newsletter and a thriving twitter stream that’s no more than 30% promotion and blahblahblah.
Yes. This is all helpful information.
Yes. At some point, someone has figured out how people can market themselves.
Yes. I’m sure if you followed all the rules, more people would know about the work that you do.
But the problem with all of this is that we are often so busy following the rules and making sure that our bases are covered and that we’re doing everything right, that we get so caught up in the doing and don’t have any time left for the creating. At this point, it’s easy to lose sight of why we even started our own businesses.
Instead of following along with all of the checklists and to dos and what-everyone-else-says-you-should dos, just simmer your Marketing Plan down to these two basic steps:
Make cool stuff. Tell the world about it.
It can be that simple. While there are more specific steps you can take should you choose to, if you are someone who is stuck or feeling frustrated or not sure which steps to take next, bring it back to the simple.
Make stuff. Tell people. Repeat.
image Damn Fine Day