Keeping it Real: Why you Don’t Need a Marketing Plan

This contributor post was written by Tiffany (Moore) Han.

I’m here today to tell you why you don’t need a marketing plan.

For those of us who have our own businesses, whether they’re creative or service-based, it’s easy to get caught up in all the things that all the experts tell us to do – have a marketing plan and a content calendar and a newsletter and a thriving twitter stream that’s no more than 30% promotion and blahblahblah.

Yes. This is all helpful information.

Yes. At some point, someone has figured out how people can market themselves.

Yes. I’m sure if you followed all the rules, more people would know about the work that you do.

But the problem with all of this is that we are often so busy following the rules and making sure that our bases are covered and that we’re doing everything right, that we get so caught up in the doing and don’t have any time left for the creating. At this point, it’s easy to lose sight of why we even started our own businesses.

Instead of following along with all of the checklists and to dos and what-everyone-else-says-you-should dos, just simmer your Marketing Plan down to these two basic steps:

Make cool stuff. Tell the world about it.

It can be that simple. While there are more specific steps you can take should you choose to, if you are someone who is stuck or feeling frustrated or not sure which steps to take next, bring it back to the simple.

Make stuff. Tell people. Repeat.

image Damn Fine Day

Tiffany (Moore) Han, CPCC is a life & business coach for highly-creative people who arent living the highly-creative lives they want. Just yet. With provocative questions & hard-edged encouragement, Tiffany helps skittish someday-ers become fiercely focused creators “” and proves that dreams do come true. But only when you demand it.

37 comments | Click here to reply

[…] If you’re feeling a bit tired of social media and promoting everything, you are going to love this guest post on Papernstitch that shows you how to go about, Keeping It Real: Why You Don’t Need a Marketing Plan. […]

Link Hype 10-19-12

Make stuff. Tell people. Repeat.

Heather Thorkelson (@heatherlyone)

Pretty cool to see my design on @papernstitch today. Also great marketing advice: MAKE STUFF, tell people, repeat.

Sibling Design (@siblingdesign)

Designers: Keeping it Real: Why you Don’t Need a Marketing Plan | Paper & Stitch

Domestica (@iluvdomestica)

‘Make Cool Stuff – Tell People About It!’ – best marketing plan ever | papernstitch

Jess from VPHG (@VPHandmade)

RT @papernstitch: Keeping it Real: Why you Don’t Need a Marketing Plan: This contributor post was written by…

(@AndreeaAyers) (@AndreeaAyers)

I make stuff. I’m telling you about it. 😉


Hmmm! That is such a simple piece of advice, but it seems to be so true for MOST people upholding a business. I think I’m beginning to see more and more just how much better it is when we can create or come up with good content and let word of mouth take it from there. When this is taken care of, I bet telling people about it won’t be as overwhelming. 🙂

Ellie@Fit for the Soul

I get what you’re saying and understand how daunting it can be to do everything when you run your own business. I just think that you you don’t understand that when you say “Make cool stuff. Tell the world about it.” that the “Tell the world about it” IS the marketing and for those of us who enjoy the creative part the most that part of the business is time-consuming and draining. What I would say is “Make cool stuff. Outsource the marketing.”


Keeping it Real: Why you Don’t Need a Marketing Plan via @sharethis

(@MixedKreations) (@MixedKreations)

RT @papernstitch: love the dialogue happening here. marketing plan vs no marketing plan. where do you weigh in?

(@vaseme) (@vaseme)

Thanks for these words,this post has renew my self drive to show the world.
Reusing,recycling to reduce and create something beautiful for a better tomorrow is real,

keith barkley

oops! I left out a letter in my second url. It should be TheCardCraftersCove.

Andrea Goo

Love it! Sometimes we all need to be reminded to get back to our art and get those creative juices flowing again.

Andrea Goo

great advice! thanks – i needed to hear that today.
i made this picture yesterday, and now i’m telling you all about it!


justin brown durand

Keeping it Real: Why you Don’t Need a Marketing Plan Ohh papernstitch, you never cease to get it right. 🙂

(@Laura_C_George) (@Laura_C_George)

Keeping it Real: Why you Don’t Need a Marketing Plan via @sharethis

(@vaseme) (@vaseme)
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