Realizing your Vision: Why Knowing the Big Picture Makes the Small Stuff Easier

Guest post by Genevieve from Lightbox SF.

When I use the term vision I mean more than just having an idea of how much money you want to bring in or a clear description of your product or service. These are definitely part of the equation, but you should also be clear on your overall mission, what the business stands for, what your ideal role is, and the details of the business that you just wont compromise on. Taking the time to describe the larger vision for your business is like drawing yourself a roadmap to the future. It not only sets up goals for you to work toward, but it gives you a framework that helps guide the choices you make each day. Working on your business without having a vision of what it will be like in 1, 2 or even 5 years is like getting in the car and driving with no destination in mind. You might have amazing experiences and visit great places, but you still wont be any closer to where youre going.

Your vision is the best possible future of your business, the big picture with all the details filled in.

What types of employees do you want or do you even want any? Do you want to make everything by hand or will you manufacture multiple items or even whole lines? Does your business keep running when you take a vacation or does it shut down for a week or two?

By imagining and sketching out the big picture, the incredible dream of your creative business, youve given yourself something to live up to and work toward.

Having a clear vision allows you to take ownership of the choices that need to be made in an entirely different way. Instead of wondering if a particular project is right to take on you can measure it against your larger vision. Does it fit in? Instead of feeling beat down that sales arent quite what you want them to be, you look to your target market and ask how you can serve them better. A vision brings focus and clarity to whats really important and the short-term goals become clearer when you know what it is youre striving for.

So how do you come up with a vision?

You need to give yourself time to daydream and ask yourself whats really important.

Take action now: Set aside 30-60 minutes with no distractions and start by picking a specific point in time for your vision. Make it at least 1 year in the future and as far ahead as 5. Then answer these questions with as much detail as you can:

  • What motivates you to make this business work?
  • What are you or your business known for?
  • How do you measure success?
  • What is the most important thing you offer your clients?
  • Whats your role in the business?
  • What do other people say about your business?

Now designate one task you can do next week to get you one step closer to this vision.

image Thinking by Tosya

Genevieve Robertson is a photographer, writer, and thinker. As co-founder of Lightbox SF she helps makers, artists, and crafters tell their own stories and embrace their uniqueness to help them build a creative business. By showing them how to use social media, strategic marketing, and a community network to their advantage she gives them a business edge. Genevieves strength is her keen outside perspective and sometimes infuriating logic that puts structure to dreams and lays out paths to goals. Want to go even deeper into branding? Registration for Lightbox SF’s Ink Yourself, a 5-week branding with story e-course is now open. The course starts September 19th so sign up now!

7 comments | Click here to reply

great post! the pig picture is sth l have in my mind very often and keeps me going when things get too difficult.
thanks genevieve


I apologize for not being up to date on the comments, but thank you all for such kind words.

Cinzia, Van and Micheal Ann, I hope you all had success with your homework and feel a new focus and motivation for moving your business forward.

Van, I will have to think on how I would approach writing about writing a business plan, but I just may be up for the task.

And Mai, I love your commitment to a yearly vision statement! Kudos to you and everything you said is true. These are fluid, ever changing documents that simply work as a guide. And the looking back part may be the most instructional of all.



Great post, Genevieve! Having a vision helps you plot out the steps you need to take to achieve the goals you wish to meet. I do a yearly “vision statement” amendment to my business goals, evaluate how many goals I met that I set for myself the year before, and scratch off any goals that are no longer important/necessary. I evaluate the products in my shop, consider how new ideas and new lines will work in, and factor for other accomplishments and developments I’d like to achieve. I also try to not be afraid to change tracks halfway through if what I’m doing isn’t working, or if I decide to go in a different direction. Being flexible can still help you reach your goals–even if you get there by a route you didn’t expect!


thank you so much for this post! i feel like this is exactly where i am right now in my business, i need to really pin down my vision before i can move any further forward. i will definitely do the homework here, thanks!

michael ann

This is genius. Every point is so true and I love the specific action steps. I’m going to set to work accomplishing those this evening.

Now write us one on making the perfect business plan, smart lady 🙂 !


Great Cinzia. Let us know how things turn out for you. 🙂


Thanks Genevieve! I’m off to do my homework! I’ve been thinking about this for a while but haven’t actually done it.

cinzia allocca
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