How Sharing your Story can Help Grow your Biz

By Brittni • Updated on 07/07/2021


Today, my friend Melanie Biehle of Inward facing Girl is popping in to share a little somethin’ somethin’ for this week’s small biz inspiration. When I lived in Seattle, we would meet up for coffee every other week(ish) to talk about our goals for the future and just kind of support each other. It always left me feeling inspired and more ready to take on the world (or at least the day). So today Mel is here to bring you a little bit of that coffee chatter inspiration. Take it away Melanie…

In our connected world its easier than ever for artists, designers, and crafters to sell their work. Being willing to share stories about yourself and your creative journey will help your online shop rise above the competition.

Here are some guidelines that Ive used to blend business with personal stories in ways that were comfortable to me.

People connect with the imperfect.

My blog came before my business, so if you want to see imperfect theres four years of stories to choose from! I started Inward Facing Girl with no intention of it growing into the way I earn my living, but Im still sharing my imperfections.

People want to be part of inspirational journeys.

My biggest turning point came when I decided to leave my full-time job in pediatric behavioral research to be a blogger/marketing consultant/creativity coach. Ever since that life-changing day Ive given my audience updates on where my creative path has taken me and theyve come along every step of the way.

People love to be entertained.

Im always finding cool stuff that inspires me and I want to share it with everyone. This led me to create the column Youre My Obsession. The things I choose to share inspires conversations on Twitter and Facebook, and its been a great way to interact with and grow my community.

Ready to get started?

  • Share some of the things that youve learned along your creative path. Your customers will get to know you and youll have a chance to help new creatives as they struggle to find their place.
  • Put yourself and your goals out there. Its amazing how supportive others can be if youre willing to share your creative dreams with them.
  • Share the things that inspire you. Its a great way to meet like-minded people who will often love your work.

If you want more tips, sign up for Share Your Story, Sell Your Work!

Do you have an inspirational or imperfect story that shaped you into the creative person youve become? Id love to hear about it in the comments section.

Melanie BiehleMelanie Biehle is a writer, creativity coach, and branding and marketing consultant. She has a Masters degree in psychology and 15 years of marketing, writing, and research experience. You can learn more about her at Inward Facing Girl.

11 comments | Click here to reply

Exactly, Janeane! People are hiring you for much more than your skills. It’s about the experience of working with YOU.


This was interesting for me to read. I am an interior designer and I recently began blogging. I did not want it to be just another design blog posting a bunch of pretty pictures. I nervously set out to write posts about my life as a designer and the sometimes not so pretty side of design that can be downright humorous. I wanted people to get to know me and what makes me tick because after all isn’t it me the person they would be hiring, not just a design picked randomly from the Internet? It has been amazing the people I have connected with online and I hope to build from there.


Janeane Pittman

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Great tips, thanks for sharing. I couldn’t agree more. Getting personal, especially if you’re a business of some sort, helps to put a face to the product. People are tired of buying from the nameless faceless corporations, they want to feel more connected and involved. I love sharing my processes, whether they are a success or failure, who knows someone might learn from my mistakes as well as my good!


Emily, thanks for sharing your story here. Love your paintings. 🙂


I can very tangibly attest to this. I’ve been creating and selling artwork for years – always doing pretty well, adding extra money to our income, but not supporting our family by any means. I started sharing my story on my blog – stories of behind my work, the message or meaning behind each piece, the methods, and my own very personal stories. The growth, rewards and support has far more than doubled.

I’m still learning how to share my story effectivly and beautifully, and I’m excited to watch my business develop along with it.

Emily Jeffords

I’m so glad you guys found this helpful! Nice to meet all of you. 🙂


Really really great tips!! Thank you for the inspiration and it is great meeting you, Melanie!

Jessica (Coco/Mingo)

Lovely tips! I’ve allowed myself to share more of my story and it’s help personalize my brand and have people understand who the girl is behind the blog.

Angel Y.

This is great advice. I need to get better at talking about my struggles as well as the victories. Thanks for sharing the tip.

Jodie @JBMaryn

Such great tips! Also, I didn’t know you used to live in Seattle! Seattle is the best 🙂

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