I am sure you’ve heard this phrase before: You’ve got to spend money to make money. And it might even be annoying for some of you to hear, but I have to say, in a lot of instances this phrase is absolutely true, when it comes to your business. Let me explain just a few instances…
Maybe you want to get your new collection or shop noticed online. You might choose to buy an advertisement on a like-minded blog to help spread the word and start getting that brand recognition. Well, that’s going to cost you, but the hope is that you’ll get something back in return…potential customers, sales, etc.
Or perhaps you are spending a lot of time prepping items and making sure they are up to your standards in terms of quality. This is time you COULD be using to actually make finished goods. The more items you have to sell, the more potential for sales, right? Well, you’ll have to weigh out the pros and cons of this one on your own. But, spending more money on higher quality or pre-made materials might be a great option for you. Because, in the end, it might save you enough time to make the couple extra dollars worth it. That’s exactly what artist Jessica Gonacha (whose name is now Jessica Swift) did when she made the switch from sanding and prepping all her wood panels herself to buying them pre-made and ready to paint on. Read her story here.
What are some ways you spend money to make money with your crafty business?
image credit: 20 Dollars