Every artist needs to harness the power of social media to spread their message, brand themselves, and make sales. Social media puts this big world at your fingertips, so make sure you harness social media to its maximum potential.
This Beginner’s Guide to Marketing Your Art with Social Media has quick actions steps you can use to get started today.
1. No excuses, you make a blog right now.
Why it matters: Opportunities for Book deals, TV shows, International Recognition, and so much more have been made available through blogging alone.
I recommend starting with WordPress, Blogger, Typepad or Tumblr. Choose the one that’s a natural fit, you can always change later. The point is that you make your blog and start posting. Blogging is a powerful networking tool, so use it.
2. Comment Thoughtfully, Make a Real Conversation.
Why it matters: Interaction on your social media accounts helps your art’s message. It gives you Google bonus points and moves you up the search ranks, too.
No one commenting on your blog or interacting with you in social media? Just like in “real life,” when no one is talking to you, it’s up to you to go spark a conversation. If you read blogs avidly, leave comments with thoughtful opinions. Actively participate in the social networks you use by actually responding to others.
3. Twitter: Set Schedule, Make it Interactive.
Why it matters: Twitter is a powerful networking tool that can both help your art message go viral and help you forge one-on-one connections with peers.
After you make a Twitter account for your art (connected with your blog for best results) really use it! Respond to other people’s tweets and reply to artists you appreciate. Ask your followers questions and make it interactive.
4. Facebook: Make it, Use it.
Why it matters: Facebook is King in Social Media. If everyone is there, your art needs to be there too.
Make a Facebook fan page for your art. Update it when your art progress, showcase new products, and like with any of your other Social Media accounts, make real conversations.
The Secret Formula: Interaction
You’ll notice I’m stressing interaction in this post. That’s the key to using social media effectively. The more you earnestly interact in social media, the more successful you will be at marketing yourself and your art.