This contributor post was written by Tiffany Moore.
Let’s talk about money…yay!
Pricing is no fun. Trying to put a dollar amount on your creative product is never easy. But in terms of business, pricing is critical. (If you’re trying to sell things as a creative hobby, it might be a different story, but please, out of respect for those of us who are trying to do this as a business, know that how you price your “hobby” affects the people whose work is their livelihood.)
When I was working retail, I got a piece of advice from my manager that has been one of the biggest business lessons I’ve ever learned: “Don’t make assumptions about what other people can afford based on where you are in your own life.” It seems so simple, yet, I remind myself of this all the time. I cannot put my own judgements on what other people can afford.
To take that to the next level: I cannot set my prices based on what I, my family, or my friends can afford.
As an artist, a designer, or crafter, it is not your job to determine what people can afford to pay. It is not your job to make sure that your best friend can afford one of your prints. It is not your job to make sure that you don’t make someone feel bad because they don’t have the money to purchase something you’re selling.
It is your job to make high-quality work. It is your job to get paid well for your time and your materials. It is your job to earn a living from your craft.
If you consistently hear, “Id love that, but I cant afford it right now,” that doesnt mean that your prices are too high. It means that youre marketing to the wrong people. But that’s material for another post?
Your turn: how have you learned to get out of your own way in terms of pricing? What boundaries have you had to push past to ask for what you’re really worth in your business?
*image via Fresh Words Market: My Worth Will Not Be Dictated by a Number