Using Postcards to Grow your Biz + Giveaway

You’re a smart cookie. So I know you already have business cards for in-person events and networking purposes (or you at least know you need to get them). But what else can you do to stand out in a crowd?

How about postcards!

When I was at Alt  in January, I collected A LOT of business cards. They were well designed and fit pretty easily in my purse, but after I photographed the ones I loved and saved a few for reference, I didn’t have much use for them. BUT postcards are different. As least, they can be.

They are bigger than business cards, of course, so you can fit more information on them. And better yet- you can make them useful, something that the person you give it to is going to want to keep around.

That’s why I recently designed a set of my own. Here’s the story…

I’ve had this idea for print postcards for a couple of months now. I wanted to showcase some of my tutorials (from start to finish) in photos. That way when people received one of my postcards, they would keep it around if they were interested in making a similar project. And if they were interested in making a similar project, than they probably enjoy creating things with their hands. And if they love making things with their hands, they probably appreciate handmade goods from others too. And if they appreciate handmade goods from other makers, than they probably want to buy handmade goods as well. See where I am going with this one?

Convincing my target market to hang on to my promo materials with one easy postcard.

And if I want to get really fancy, I could include a little box of the materials they would need to complete the project on the postcard.

So I teamed up with PrintRunner to make my DIY postcard idea happen, and wanted to share my results. But I don’t want you to walk away empty-handed either, so we put together a giveaway for you too! Details below…

PrintRunner is generously giving away a set of custom postcards to a very lucky winner.

Here are the giveaway details”¦

**UPDATE: This giveaway is now closed and the winner has be chosen. Congrats to Sarah Snyder for winning a set of postcards from PrintRunner!

Whats up for grabs? One winner will be chosen to win a set of 100 postcards for free (with free shipping as well). Here are the details in terms of options for the winner: Size 5×7 / Colors 4/0 Front Only Printing / Paper 14 PT. UV Coating on Front / Rounded Corners Allowed / Ready to Ship In 4 Business Days / *Standard shipping Fee is for free. Expedited shipping will be shouldered by the winner / *Prize Substitution is not allowed

Giveaway open to US residents only (ages 18 years old and above).  *Winner/s must not have won the exact same print giveaway from PrintRunner in the past 6 months.

How to enter”¦

Just leave a comment below explaining (briefly) what you might use your postcards for if you win OR how you would design your own set. The winner will be chosen on July 10th at 11:59pm  and announced here on this post by the following day. Bonus entries for giveaway tweets (up to three) – just make sure to include @papernstitch and @PrintRunner in your tweet(s).

Good luck!

““

Disclosure: I was compensated by the advertiser for this editorial feature. All opinions, photos, and ideas, however, are my own.

75 comments | Click here to reply

I’ve used postcards to market myself as an attorney before and got a really good response. I would like to market myself a little more creatively this time.

Brandy

ooo , great idea with a DIY postcard! I am looking to grow my wedding invitation biz and showing a few designs on a postcard to drop off at bridal shops / wedding photographers, ect would be awesome!

Kristen

I am doing my first craft fair in a few months and have been thinking about ways to stand out in the crowd!! Postcards would be perfect!

Luisa

Wow! What a great idea! I send biz cards and a postcard with a photo of a fawn that I took a while back. The front says “you’re a dear”

But i LOVE the idea of a adding a tutorial! I would definitely try the same!

-Tsuki

Tsuki aka LittleGrayFox

I would use the postcard to promote my new book blog. I would design it in photoshop – and set up a little photoshoot with my favorite books and my adorable pug Frank. Then I would send it to all my friends and business associates.

PS> this is a great giveaway! Really lovely.

Carolann

I have started making item and would love to promote my blog when these items go out.

jessica w

I would love to make my “save the date” postcards with PrintRunner. Great idea to add crafty ideas to yours 🙂 I’d keep it around!

Katie

I am a fledgling eco-friendly home organizing and design company with an affinity for  using repurposed materials. Having these postcards for multiple uses will fit in with my business model perfectly.  I would display before and after photos of an unorganized space as well as  steps to breath life into tired old storage solution.  I’d place these cards at every vending opportunity as well as send them out to prospect and returning clients. Thank you for offering, and I hope you pick me!  http://www.Spruci.co

Nitika Collins

I am a fledgling eco-friendly home organizing and design company with an affinity for using repurposed materials. Having these postcards for multiple uses will fit in with my business model perfectly. I would display before and after photos of an unorganized space as well as steps to breath life into tired old storage solution. I’d place these cards at every vending opportunity as well as send them out to prospect and returning clients. Thank you for offering, and I hope you pick me! http://www.Spruci.co

Nitika Collins

I would use the post cards for a how to make a cute little pouch.

Jeanell

Cool giveaway! I have an idea for a business-related infographic in my head, and I’d love to get it printed. I think it would have a good shelf life and people would hang onto it. This would be the perfect opportunity!

Robin

I would use these for landlords and tenants, as I’m a real estate agent in NYC who is always looking to use new and innovative ways to reach clients.

The large space on the back is a Huge draw- and beautiful NYC map or neighborhood photos on the front.

Anyone looking to move into the city, email me at fwarburton@rapidnyc.com

Farin

my goal for this new year is to really grow my fledgling jewelry business. do a flea market or two, and really up my etsy presence. These postcards could be a fun way to do that. I love your idea of showing a DIY! I have some fun locket earrings, and it might be neat to show the process of putting something fun/memorable inside.

thanks for the giveaway!

erinkathleen

I would totally LOVE those for my photography to show off more than one photo. I love you’re idea of the DIY projects in photo- I would totally keep it around. Great Idea!

margaret

Postcards are on my list of things to do! I design and decorate kid’s rooms. I want to print postcards with a couple shots of rooms that I’ve done to leave in stores around town.

sarah snyder

I’m just starting a small business selling bags and clothes handprinted with my illustrations on them and it would be incredible to have some postcards to send along with deliveries!

Meghann

would be super cute for launching my photography side business 🙂

anna

What a great idea! I printed up a bunch of postcards for an event last summer. My mom still has hers up on the fridge, but I’m fairly certain the rest are in the trash by now. Now you’ve got me thinking up creative ways to keep them in my customers’ hands a little longer.

I’m Canadian, so can’t enter the contest — good luck, everyone!

Erin

Using Postcards to Grow your Biz + Giveaway: You’re a smart cookie. So I know you already… http://t.co/iIWGlyWw

(@papernstitch) (@papernstitch)
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