It’s been a while since I brushed up on my Rainbow Brite “history”. So I took to the Wikipedia page and did some research.
A little backstory… Me and RB, as I call her, were pretty tight when I was young. I watched all the episodes, had all the books, the whole deal.
In fact, I even dressed up as her for Halloween one year. Yep, that’s me to the left there. My mom made the costume with her own two hands, right down to the puffy rainbow boots. It was really something.
But anyway, when it came time to write this post (which was suppose to be about copywriting and was never actually going to include the topic of Rainbow Brite), I thought and I thought and I thought some more.
After a series of failed attempts, my mind wandered to past interests (and obsessions) and eventually led back to my favorite childhood character. The one that I had dressed up as years earlier. So I ran with it and asked myself one question…
What Rainbow Brite would do in this situation? Well, she would go and rescue the Color Kids, and then bring color to all the land. Which is why…
Metaphorically speaking, you need to add a little more color to your writing.
In fact, you need to add a lot of color to your writing.
You need to save people from their otherwise boring or average days. Rescue them.
You don’t want to read yet another post about how your copywriting skills could improve by this percentage if you just..blah, blah, blah. No. You clicked on this article because you were curious what the heck Rainbow Brite had to do with attracting readers to your blog and customers to your site.
You want to read something that has entertainment value AND (bonus) teaches you a little somethin’, somethin’ at the same time.
And you know what? You’re not alone.
Your potential clients, customers, and readers all want that too. And if you can give that to them, they’ll stick around long enough for you to pitch something to them. Eventually.
And that’s how you attract readers (and customers) with your writing. Well, one of the ways at least. And now it’s your turn…