This contributor post was written by Tiffany Moore.
I recently got engaged to my man of 5 years and wedding planning has consumed my life since we are getting married in just a few short months. I’ve been in touch with a lot of vendors and have learned a few things that can benefit you and your business, whether you’re product or service-based.
1. Let your website tell your story.
Why do you do what you do? What do you love about it? Where’s the heart behind your work?
If you’re able to answer these three questions on your site, your potential customer will already be hooked and looking for more.
2. Give as much information as possible up front.
I understand that some people don’t want to list prices on their sites, but even if you aren’t showing a dollar amount, make it easy for people to understand what you are offering. What is it you do? What do you provide? What is included in your work?
Making it easy for people to know what you offer makes it easy for me to know that I want to work with you…which brings us to Rule #3.
3. Put your contact information everywhere.
Do not make it difficult for people to get in touch with you. Make it EASY!
Don’t take it for granted that people will read every page of your website to find out your email address. Put it all over or make sure you have a contact form that works. How will someone be able to give you their money if they can’t even get in touch?
4. Follow up.
Again, it’s all about making it easy for people to give you money. If someone contacts you, RESPOND. If someone requests a quote, send it.
Following up is key to developing good relationships. It’s key, but you want to make sure that you don’t take it too far…
5. But not too much.
Yes, follow up. Once, maybe twice. And then leave it alone. If a potential customer says that they’ll get back to you in a few days, respect that. Too much follow up feels pushy and desperate. Even if you are desperate, play it cool and trust that the right people will find you. Over-following up will only send people running in the opposite direction!
6. Everybody loves cupcakes.
It’s just true.
*image via Sweet Lavender: Large Edible Heart