Why I Contemplated Spending $5 on a Bottle of Water


A couple of days ago, I was wondering the aisles of the grocery store and something caught my eye. A bottle of Evian water.

As you can see, this is not a regular bottle of water: it is Christian Lacroix Evian water.

While I will admit that this is one of the strangest things I have ever heard of, a fashion designer teaming up with Evian, it is pretty darn cool.

I love lace and although you cannot see it very well in this picture, the bottle is covered in a white lace pattern.

If it wasn’t $5, I would have bought a couple!

All that to say, the packaging is what really got me interested in this bottle in the first place. And I don’t buy bottled water very often, but again, the packaging had me considering it. 

Which is a good business lesson, imo. You need to stand out in the crowd. 

There are plenty of water brands out there, for example. But teaming up with a fashion designer made Evian stand out.

How can you stand out from the crowd with what you do?

Whether you’re an entrepreneur or working for someone else, there is always some way to set yourself apart. And that’s what people will be MOST attracted to.

Anyway! A little food for thought, to start the day.

3 comments | Click here to reply

I love Christian Lacroix! This whole concept is so French. I agree with Jade, this would be a great gift alternative to a bottle of wine. It would make a very elegant addition to any dinner party table. And then when the bottle is empty, you could use it as a vase. So while it makes an expensive beverage, it makes an inexpensive vase.

Now if you’ll excuse me, I need to pay a visit to my local Target store…


so funny! i did the same thing yesterday in the store… i came very close to getting one justifying that it would make a nice vase… but i stopped myself and decided to walk away from the pretty bottles… : )


I saw those at Target yesterday. I, too, almost bought a bottle, but the price tag made me put it back. But it would be a great alternative host give instead of wine if they aren’t drinkers. Super cute!

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