These days, artists, designers, bloggers, and small business owners alike are practically stumbling over themselves to be featured in print magazines, but many still do not realize the full potential that online resources can have on their product lines, business ventures, and more.
Print features are amazing for social proof and they definitely bring more awareness to your brand, reaching a large audience across the country and sometimes around the world. BUT print is not the end all-be all of your marketing strategy, especially in the digital age.
Print is not growing leaps and bounds like digital content is, and as someone with something to promote, you need to be aware of that. Success for your business is all about how well you can adapt to change and work through problems and issues. Things are not what they were ten years ago (or even five years ago)…
“So are you saying that print is dead?”
Nope. Print is not dead, but its certainly not on an upswing at the moment.
If you don’t believe me, all you need to do is think back to just about a month and a half ago when ReadyMade announced the magazine would be shutting down immediately: closing of ReadyMade magazine.
The magazine was loved by many, especially in our community of artists, designers, and DIYers. BUT ultimately, it wasn’t enough to keep the magazine going.
Nope. Print is definitely not on an upswing, but…digital content is.
“Digital content is most definitely in an upswing.”
I remember the days when people relied more on the morning paper for news of the day than CNN.com and The Huffington Post. Hell, even just eight or nine years ago, I hardly used the internet outside of school. And now, almost ten years later my entire career revolves around a (relatively) thin screen and a wireless keyboard.
Times they are a changin’. Good or bad. We are living in an age where more of us hear about Bin Laden’s death on twitter than via any other source (according to a recent Mashable poll). We get our news on our iPhones and Blackberries, spend hours on YouTube for entertainment, and even take classes online.
We are living in a technology driven society. So, whether you use your phone, iPad, laptop, netbook, or home computer, digital content is here to stay.
It’s the reason why people like Michelle Adams are leaving the print magazine industry to start up digital publications that quickly reach tens of thousands of readers (Michele Adams worked at Domino magazine as an assistant. And when the company folded, she created the popular online shelter mag, Lonny).
It’s the reason why just over a year ago, Amazon announced that Kindle books were outselling Hardcover books on their site by huge percentages.
And it’s the reason why authors like Seth Godin are ditching traditional book deals and going straight to self-published electronic books and other creative ventures (well Seth has some other reasons too, but you get the point).
So, here’s my question to you…
What are you doing right now with your marketing strategy that is in line with the digital age of content?
Leave your response in the comments below.