Wow Them with Your Packaging

A guest post by artist and maker Mayi Carles.

I remember the first time I ordered from an artist on Etsy. I bought a wedding cake topper from The Small Object shop (now on sale on Sarah Neuburger’s new shop Together Forever). It was beautifully package + a party to my eyes + it felt like my birthday or Christmas Eve. And, I remember thinking: “Now, that’s a gorgeous package!”

And this got me thinking”¦

The way we present + package our products says a lot about us as creative entrepreneurs + about our business. Our packaging is also a great opportunity to dazzle our customers + stand out from the big factory stores + promote our business + increase our chances for repeat customers.

And with the holidays fast approaching, it’s a perfect time to ramp up our product presentations because don’t we all love to receive gifts even when we know what’s inside. So here are some gift wrapping + packaging ideas that won’t hurt your budget that will have your customers coming back to shop again + again + telling their friends + family to shop from you too:

1. Make it handmade. Why buy mass produced materials when you can make your own? Choose handmade touches whenever possible. It makes your package much more special that the average store bought factory derived presentation.

2. When buying materials, don’t forget about your lovely planet. Be as green as you can be. I personally love to receive packages that are made from eco-friendly + sustainable materials. Kraft is totally the new white.

3. Be creative when wrapping. Reuse + recycle what you have readily available. You can use old magazines + book pages + newspapers + maps + menus + music sheets + vintage paper + graph paper + repurposed fabric. A found key + vintage ribbon + pine cones + acorns + dried leafs + fluffy yarn + fun tape also make divine adornments. The possibilities are endless really.

4. Add your personal touch. It can be a short + sweet handwritten note. This is a great opportunity to give thanks to your client for their business + include care instructions + provide any additional info about the product(s) packaged.

5. Think outside the box. Not all packages have to come in a box. Why not in a jar or a tin can? Be unconventional.

6. Add some swag. By swag I mean: branded freebies + promotional material that help you promote your shop. I recommend a free shipping or discount coupon + a functional promotional item with your shop logo. For my boutique, I insert a lovely pencil that has my URL engraved + my clients love it. I also would advice not include the following: candy + confetti + glitter + anything really expensive + a cheaply mass produced item + anything with a strong scent.

7. Brand it. Every detail about your package should tell a story about who you are + what your company is all about. Branding is very very powerful + you should use it as your ally everywhere you can. I like to include my logo on your thank you card + invoice + business card.

I hope these tips can help you turn your packages from good to extraordinary.

I’m dying to know how you package your products + looking forward to hearing your best packaging practices + advice for providing outstanding packaging.


Mayi Carles

Thanks so much Mayi for sharing your business tips with us again this week. You can check out Mayis next guest post with even more tips for your business in a couple weeks.

More about Mayi: Mayi Carles is a Panamanian multi-passionate artist + avid eco-friendly designer + the heart behind heartmade blog + fun indie coach. To connect with Mayi, follow her tweets at @mayicarles.

Image Credits: (image 1) via oh hello friend; (image 2)  1. via nice package 2. via nice package 3. olive manna 4. via acd111; (image 3) 1. via oh hello friend 2. via the small object; (image 4) 1. via creature comforts 2. via olive manna 3. via packagery 4. via the craft dept.

19 comments | Click here to reply

this is brilliant1 i always love to see beautiful packaging!!! i was already familiar with some of these, but always delighted when i see these! 🙂 thank you for sharing these ideas… specially on holiday season! 😉 hugs, twiggs


These are beautiful. Love the ideas and will certainly start thinking of incorporating this aspect into my goods. Thanks! 🙂


I love looking at packaging too Twiggs and Kimberly. I am getting a lot of ideas here. Great post Mayi!


Inspiring, thank you!
I only want to add: it’s better do not include nature elements such as pine cones, acorns, dried leaves and such into a parcel that you ship internationally, – some countries’s post restrictions are very strict! Also, you never know what kind of insects might develop there while your parcel is on the way to destination .. i had such an experience once, it was horrifying 🙂


love these ideas. thanks for sharing!


Excellent tip Victoria. I would have never thought of that, but you are so right!


Love this post Mayi! I have just as much fun packaging my creative items as I do making them. I use stamps, stickers, Japanese tape, punches, and more. Each package is unique, but they all have the same whimsical theme.


Thanks for the tips Victoria! I really hadn’t though of that but you are 100% right on!

Thanks for having me again on pns Brittni, I love bringing my crafty tips to your readers 🙂

Twiggs + Kimberly: so glad to inspired you! if you have any other packaging beauties that you would like to share please do share them in the comments. One can never get too much beautiful packaging 🙂

Mayi Carles @ Heartmade

I totally agree with this article… I am currently working on some textile and wallpaper ideas from paintings that I have done..a complete interior concept for a presentation next week… but to put my story over I am also looking at my presentation… labels, my logo, business card, brochure etc… the details are so important and sets us apart from mass produced products.

Diane Marsland

Thanks for sharing your ideas April! I love using homemade stickers too! So much fun! I might have to purchase some stamps soon because I just adore using them. Do you know of any good places to have them made?

Mayi Carles @ Heartmade

Diane! You know it girl! Presentation is so important. It sure makes a lasting impression if done correctly. And you can see, from the examples shown above that you don’t have to spend a lot of many (or anything for that matter) to put these together. And the reward of a happy client is sooo worth it!

Mayi Carles @ Heartmade

I love this post! I absolutely appreciate nice packaging. Makes the whole experience so much more enjoyable.

I get my tags right now from The Gilded Bee on Etsy, she makes some of the loveliest things!


Thanks for sharing this post Mayi! I have finally settled into a packaging look that I love and I try and do it as sustainably as possible – Here’s what I do:

– Include a couple of hand-stamped stickers (of my logo) and a business card with each order.
– Wrap the items with recycled, kraft tissue paper and secure with another stamped sticker.
– Tie a bit of twine around the package to give it that little extra something.
– Use pages from old magazines to add some support to my packages.
– Ship in a 100% compostable mailer from

It took me a few months to figure out what I liked and what worked best for my shop, but I just received feedback from a customer today who stated that she loved my packaging!

I know I love receiving handmade items that are simply, but beautifully, wrapped so why not give that experience to others?


Thanks for sharing your process with us Sasha. I love that you include stickers and take the time to make each purchase special with packaging.


rach: i’m a softy for adorable packaging too! and thanks for the tip on visiting The Gilded Bee on Etsy. i’ll go check it out right now!

Mayi Carles @ Heartmade

sasha: woowww thanks for guiding us through your process. i always love to know what other sellers do behind the scenes! and bravo for eco-packaging that makes it even more special. thanks for sharing!

Mayi Carles @ Heartmade

This is a great post! Such beautiful pictures. Maybe you’ll have a suggestion for me. I would love to have beautiful packaging for my shop but I sell sock and glove animals and other soft and squishy things that are all different odd shapes and sizes. I see beautiful packaging ideas all the time for smaller items like jewelry or things that are easy to put in a small box etc and wrap with a bow but I have been unsure how to wrap up mine cheaply and easily. I have wrapped my smaller animals in tissue paper with ribbon and a tag but the bigger animals are too big for the paper and they just look funny anyway since they are lumpy and oddly shaped. I have made drawstring bags for some of them but it doesn’t really seem sustainable if I were to be selling a lot because of the time it takes to make them. Any ideas? It would be great to have something that doesn’t cost an arm and a leg and can be reproduced easily and quickly but is beautiful. I would LOVE to hear some suggestions. My shop is if you want to see what it is I am trying to wrap up. Thanks!

Jocelyn Naquin

this was a really good post. i’ve been trying to come up with a good “extra touch” in my packaging, and while reading this post, it hit me over the head. thanks for the inspiration!


Do you know of any relatively inexpensive eco-friendly options and places to buy them? I really like what I saw here, but can’t find too many options online.

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