Oh my! Check out the new identity for the Museum of Arts and Design. This is such a fresh and clean type-driven design. Very nice! Here’s what Pentagram had to say about their design solution:
“Discussions of what is craft and what is art and design aside, the MAD acronym is a great asset. Its short, pronounceable and memorable. But its also in some ways overly familiar. For example, there already is a well-known MAD logo, which appears on the cover of a magazine that I loved when I was twelve. So part of our design problem was to make it surprising, less familiar, and proprietary””to come up with a MAD that could only be the Museum.”
For more from Pentagram, visit their site here or blog here.
