One of things that I found most helpful when I started building a team of part time employees (all on different schedules) was creating a style guide that lives online (in a private Pinterest board to be exact, that I share with everyone that works at P&S). Since my style is pretty particular (and so is everyone else’s right?), I thought it would be easiest to see visual representations of what kind of goes on in my mind – what I find the most aesthetically pleasing and the types of things I think readers will gravitate towards most.
So, our style guide was born and it’s something that gets added to regularly by me, whenever I find something new that fits in with the P&S aesthetic. I’ve since recommended this process to several of my blogging friends as well, because it really is INSANELY helpful for getting everyone on the same page. And now, I’m getting into taking that style guide one step further, into physical monthly mood boards that we put up around the studio (I even have one at my house).
We’ve only just started this process of taking things from online into ‘real life’, so to speak, but I’m already completely loving it. It’s a good creative exercise for me, and a great reminder for myself (and everyone else) what vibes, looks, trends, etc we should be focusing on each month.
Some of the things in the current style guide include…a picture of my dad with his brother when they were young boys (to remind me to push content to be personal and story-driven whenever possible), a black and white photo from a German magazine my brother gave me when he was traveling (to remind me how important traveling some place new can be), the leftover dye sheets from a recent shibori project (to remind me to make something new everyday), and (of course) lots of cool, colorful images I’m inspired by from the online world / along with books, magazines, etc that I’ve collected over the years.
Photography and styling by Brittni Mehlhoff
I’m tossing around the idea of turning this into a monthly series that I share each month (since our guides change pretty frequently). So if you’d like to see something like this every so often, definitely let me know in the comments below. I’m also curious to hear what you’re most inspired by these days…What trends are you finding inspiring, color combos you’re loving, etc? Would love to hear from you.