Today, we have a guest post from Celeste of Crickets Creations, who runs a very successful handmade accessories shop, with over two thousands sales in two years. Celeste is here to share some simple tips. So, here are three big ‘what worked for me’ success tips to inspire newbies straight from Celeste:
1) Have confidence in my own creativity. Ignore any doubts. Be willing to take reasonable risks (i.e. spend or risk a little to make a lot). That means accepting custom orders, personal checks, paying craft fair booth fees, renewing as often as is productive for me (I experiment & pay attention) & making my shop welcoming to international customers. Read more here.
2) Feel & express gratitude, humility & helpfulness always. This is a symbiotic relationship: I provide excellent product, excellent customer service & a piece of art, my customers provide word of mouth marketing, good feelings & revenue.
3) Diversify my market and venues. I sell via wholesale & consignment in boutiques. I sell at fairs & expos. And online. And to individuals who know me or have heard of my work. I offer over 100 different scarves in various styles/colors/weights to cast a wide net and grow my target market. I cater internationally to women, men, youth, seniors, belly dancers, country club types, goth/emo types, anyone with sensitive skin, people of different ethnicities & cultures, vegans & other animal-friendly types, etc. For me, the key has been to have diffused focus. In other words, only a couple of different products, but lots of different types of those particular products.